As a key element of the Futureminded event framework, our series of Futureminded Masterclasses will provide delegates with actionable market insights and an opportunity to engage in debate with thought leaders in the food, wellness and hospitality industries. Featuring a carefully curated line-up of speakers, topics to be discussed include how to design a compelling next-generation brand and how to influence important peers into positive action.
Ludovic Rossignol-Isanovic is an event trailblazer and serial entrepreneur currently working in the health and wellness, coffee, hospitality and lifestyle industries.
Over the last decade, with his business partner Jeffrey Young, Ludovic has also built a global portfolio of coffee festivals which operate across three continents and in nine cities, including London, Amsterdam, Milan, New York, Los Angeles, Toronto, Sao Paolo, Dubai and Cape Town.
Besides his work in the coffee industry, Ludovic is the mastermind behind Balance Festival – the UK’s largest health and wellness event – the Balance Journal, the Balance Edit and Balance TV. In 2019, he created Futureminded Events, a business accelerator platform for next generation brands.
What to expect?
Drawing on his own experiences, in this illuminating presentation Ludovic will discuss how he grew Balance Festival from an idea about inspiring individuals to be their healthiest self into the UK’s largest wellness and fitness event, by focusing on the hero customers that underpin his business.
Positioning these hero customers as the best form of marketing, Ludovic will explain the methodology behind finding, building and keeping your ‘tribe’, and how to apply the wider megatrends shaping the future of the wellness industry to enhance the experience of individual customers and, in doing so, build brand loyalty.
As part of the masterclass, attendees will have the opportunity to take part in a hands-on exercise built around a new strategic framework designed to enhance positive brand engagement.
About Balance Festival
Balance Festival unites world-class fitness trainers, yoga icons and inspiring chefs with real people and awesome brands who share a common vision: to achieve a better self.
Encouraging audiences to shape their own ‘happy, fit and healthy’ revolution, Balance Festival covers all aspects of wellbeing by providing an unrivalled and highly immersive festival experience, as well as inspiring content via the Balance Journal, the Balance Edit and Balance TV.
With a highly engaged and highly satisfied audience – 91%* of 2019 attendees said that they would recommend the event to a friend and 81% said that they discovered new brands at the event – Balance Festival is at the forefront of the UK wellness industry.
* Source: 743 post-event visitor surveys, May 2019
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